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Against the odds: The rise of online dating in Asia - ASIA RESEARCH Magazine
This website uses Cookies to provide services and features. Learn more about Cookies. The COVID pandemic, with its lockdowns and border closures, rise in online dating, has created rise in online dating a lonely soul, rise in online dating. This is perhaps the main reason why online dating has seen a meteoric rise since the coronavirus first hit.
But online dating apps are not new, and they are just one of the many ways in which technology has disrupted our way of life. In Asia, like the rest of the world, online dating apps have seen an increase in usage during the pandemic. In Singapore, during the circuit breaker lockdown, users of dating app Paktor spent 10 times longer on the app than they did before the pandemic. Being a diverse region, rise in online dating, Asia is a melting pot of different cultures and ethnicities, which can manifest in widely different consumer behaviours from rise in online dating city to the next.
To deep-dive into this diversity, GMO Research conducted a survey into online dating in six different countries across Asia: Japan, Korea, India, rise in online dating, Malaysia, Indonesia, rise in online dating, and Thailand.
This article highlights key trends and consumer preferences in these different countries, and provides cross-country rise in online dating to give you detailed insights into consumer behaviour in the region. The most popular way for people to meet potential partners is through an introduction by friends or colleagues.
This is consistent across all the countries surveyed. Despite pressure from the more conservative societies, dating apps have still managed to find their way into Asia and are growing at a steady pace.
According to the survey, online dating apps have had the highest adoption rate in India at Most respondents from the survey agree that there has been an increase in the usage of online dating apps since COVID This is followed by Indonesia and Thailand, where slightly more than half With the exception of Japan, there has been a higher adoption rate of online dating apps among male users.
This disparity is most noticeable in India, where up to There is also a significantly higher proportion of male users in Thailand, at In Indonesia, Findings from this survey have shone a spotlight on the usage rise in online dating online dating apps by married people in these different countries, rise in online dating.
Out of those who have ever used an online dating app, India has the highest proportion, with Next is Indonesia, where The third highest is Thailand, with Korea is next at The GMO survey has highlighted the most popular apps preferred by consumers across the different countries. With the exception of Japan and Korea, which have particularly distinct and unique cultures, Tinder has emerged as the most popular app in all the countries surveyed.
The highest usage rate for Tinder can be found in India Tinder is ranked second in Korea, behind popular Korean dating app Amanda, which was created by tech start-up NextMatch. In Japan, the top three most popular apps are Pairs, Omiai, and Tapple. What are the key reasons for using a dating app for consumers in Asia? The most common reason given in Malaysia Most app users in Korea Japan is the only country where the top reason given for using a dating app is to look for a serious relationship.
Many countries in Asia are rather conservative, and casual relationships associated with online dating are frowned upon. This might be one of the underlying reasons why a large proportion of people in Asia have not engaged in online dating.
The GMO survey sought to find out more about the reasons behind this reluctance to use dating apps among consumers in Asia. One popular reason is the preference for making a connection in person. In India and Korea, the top reason for staying away from dating apps rise in online dating a distrust of strangers met online.
In Japan, most respondents rise in online dating that using a dating app would affect them negatively. Interestingly, the GMO survey has shed some light on the truthfulness of dating app users across different countries in Asia. A high proportion of app users in India admitted to fabricating their profiles; at Next highest is Thailand, where In contrast, in the other countries surveyed, most app users do not fabricate their profiles.
At This is followed by Malaysia at During the pandemic, many people have become more isolated, and as a result more people are seeking connections virtually, for both companionship and emotional support, as a coping mechanism for loneliness.
In fact, there is definitely an upward trend in relationships starting online and going forward from there. This could lead to more serious relationships and even marriages as online dating goes mainstream. Against the odds: The rise of online dating in Asia. Subscribe Contact Us. Latest Features 1. Against the odds: The rise of online dating in Asia GMO Research April Digital transformation Asia Research April How to build and retain trust in uncertain times Borderless Access February You are currently reading: Against the odds: The rise of online dating in Asia.
The Rise of Online Dating, and the Company That Dominates the Market
· Before the internet, it would have been hard to explain to somebody that one day speaking to another person through technology would be a regular occurrence. Now, meeting somebody online has become · The pandemic, at least by some metrics, has been great for business. blogger.com reported that global online dating was up 82% during early March, for Author: Mackenzie Sigalos While users initially shied away from using the apps at the start of lockdown, said Ms Dubey in an interview with the Financial Times, online dating has since exploded, with the average number of
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